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The AI Job Shift: The Collapse and Creation of Jobs

What do Coca-Cola’s AI-generated Christmas ad, UBS’s deepfake analysts, and a chatbot that sounds eerily like your best friend all have in common? They’re not sci-fi tropes - they’re today’s headlines. Yet, like a magic trick gone wrong, these innovations often leave audiences scratching their heads. Was that advert charming or creepy? Does a deepfake stock analyst feel like genius or gimmick? The line between marvel and malfunction is thinner than a smartphone screen. When AI Start Writing the Future (And Maybe Your Job Description) The AI Job Shift: The Collapse and Creation of Jobs But here’s the twist: this isn’t a story about robots stealing jobs. It’s about how humanity’s greatest inventions - machines that learn, adapt, and even create - are forcing us to rethink what it means to work, innovate, and thrive. And yes, there’s turbulence ahead. Microsoft axed 6,000 roles recently, while Duolingo declared itself “AI-first,” a buzzword that sounds like a superhero origin story but...